Marketing the Classics
Penguin Classics is doing some thinking. The novels referred to as “Classics” have more than earned the respect and love that people hold for them. But after such a very long time being out there in the world, how does a publisher get them re-noticed? Well, in the case of the newly released Penguin Classics [...]
Pabst Blue Ribbon Beer- What’ll You Have?
No Opener Needed! Pabst is the real deal. The same original quality, made with care and consistency in America’s heartland, Pabst Blue Ribbon has often been referred to as the every-man’s-beer- hence, it’s adoption by the harbingers of all things authentic- the Hipsters. Hey, there’s nothing wrong with having appreciation for the good stuff…
Ebay Time Machine | Rolling Stone Oct. 5, 1978
Ebay is the ultimate time machine. Where else could a person just type in what they’re looking for from a specific place and time and actually have their wish granted? Ok, it’s not exactly a sure thing- but, if you’re patient, sooner or later you’ll find it- as with this Rolling Stone magazine from 1978. [...]
Happy Independence Day!
Stamp plate block of a segment of John Trumbull’s 1817 painting, Declaration of Independence Happy July 4th to you! As I’ve mentioned, I’m fortunate to have had parents that were willing to hold onto much of my childhood stuff- stamp collections, beer can collections, even my Planet of the Apes trash cans (more on that [...]
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