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The First Few

Beer and Girls | The Rheingold Lady

Written by Andrew Payne on May 17, 2010
Food, Packaging, USA, Vintage

Guys are predictable- no doubt about it. If you want to sell something to guys, put a girl on it, in front of it, next to it, whatever- we’ll buy it, especially something like beer. Guys already like beer. Putting a girl on the can just increases the probability of us picking it up and [...]

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Maker’s Mark Makes Their Mark

Written by Andrew Payne on April 5, 2010
Packaging, USA

I couldn’t resist the opportunity to mention my ol’ fave As of April 2, the distinctive red wax seal on the top of every Maker’s Mark bottle is now again theirs to use exclusively. Although the famous Kentucky bourbon distillery trademarked the decorative seal in 1958 and has fought to defend their rights to it [...]

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Le Labo | Perfume & Candles, Quality & Packaging

Written by Andrew Payne on March 29, 2010
Housewares, NYC, Packaging, USA

Le Labo Fragrances on New York’s Elizabeth St. combines beautiful packaging and presentation with top quality products.  Make sure to walk down Elizabeth slowly though, as the outside of the shop is so understated that you may stroll right on by.

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