Levi’s | The First Few

Vintage Levi’s Labels

Written by Andrew Payne on August 16, 2010
Design, Fashion, Menswear, USA, Vintage

A very small collection of some vintage labels I photographed while out at the Levi Strauss archives in San Francisco. Please accept my apologies for the quality of some of the photos- the security guard was getting suspicious (actually, just my shoddy photography work).

Levi’s® Pioneer Sessions: John Legend & the Roots

Written by Andrew Payne on June 25, 2010
Fashion, Music

Typography Graphics | Dockers Word Play

Written by Andrew Payne on April 7, 2010
Design, Fashion, Graphics

Current Dockers Khaki ads Seeing the new Dockers ads using typography in shapes reminded me of some graphics I worked on last year with an artist out of Wisconsin named Aaron Gilmore. Where the Dockers ads merely fill a space, Aaron’s approach is to alter the actual letters, in shape and weight, to create highs [...]

Levi’s “Nevada” Jean c.1880s

Written by Andrew Payne on February 14, 2010
Design, Fashion, Menswear, USA, Vintage

Back view of the “Nevada” Jean Not too long ago, I had the pleasure of visiting the Levi Strauss archives in their San Francisco headquarters and was treated to an inspection of the oldest existing pair of jeans. Called the “Nevada” jean, due to it’s discovery at the bottom of a Nevada mine shaft in [...]